Senior Project Manager, GTM Launch

About Dutchie

About This Job

What You'll Do...

• Own end-to-end project management for assigned feature and product launches — scoping, sequencing, timelines, dependencies, go/no-go criteria, and post-launch follow-through — in partnership with Product and Engineering leads.
• Maintain the launch board as the single source of truth, ensuring active launches have clear status, ownership, dependencies, risks, decisions, and next steps.
• Establish and run efficient, action-oriented launch cadences that keep cross-functional teams aligned, surface decisions early, and drive clear accountability.
• Design and run internal change management for each launch, including readiness plans for Sales, CSM, Support, Implementation, Marketing, and Enablement, with clear ownership of what must be true before GA.
• Design and run customer-facing change management, including rollout sequencing, customer communications, pilot or cohort strategy, and coordination with Marketing and Support.
• Proactively identify blocked or at-risk work, clarify tradeoffs, and coordinate solutions before stakeholders have to escalate.
• Translate changes in scope, timing, or dependencies into clear downstream business and customer impact, and drive the right stakeholders toward decisions.
• Develop working product knowledge deep enough to answer audience, functionality, and semi-technical questions on each launch without unnecessary escalation, connecting feature-level detail to customer and business impact.
• Partner closely with Technical Writing and Enablement, validating that release notes, training materials, internal guidance, and customer communications accurately reflect product functionality and positioning.
• Define success metrics before launch across internal readiness and external outcomes such as adoption, activation, usage, customer sentiment, and support volume.
• Monitor post-launch performance and proactively engage pilot, alpha, or early-adopter customers to identify friction, validate value, and surface emerging risks.
• Build feedback loops that turn launch data and customer signals into action — flagging underperformance quickly and driving retrospectives that result in clear owners and follow-through.
• Continuously improve the launch operating system by identifying high-leverage process, tooling, or automation opportunities and driving stakeholder alignment through implementation.
• Use AI and the broader tool suite to accelerate research, synthesize launch signals, improve documentation and reporting, identify risk patterns, and reduce manual work — while applying judgment and validating outputs.

What You Bring

• 5+ years of project or program management experience, with meaningful ownership of feature or product launches in a SaaS or technology GTM environment.
• Demonstrated ownership of change management for both internal teams and external customers, including readiness, communications, rollout strategy, and adoption.
• Strong analytical orientation: able to define launch success metrics, pull and interpret product or usage data, and translate findings into action.
• Proven track record of proactive communication and risk management — surfaces issues early, frames tradeoffs clearly, and drives toward resolution.
• Strong facilitation and operating-rhythm skills: keeps cross-functional groups focused, drives decisions, and creates clear accountability without relying on formal authority.
• Demonstrated curiosity and follow-through: builds enough product and domain expertise to represent launches credibly with stakeholders and customers, and validates rather than assumes.
• Experience improving cross-functional processes, systems, or tooling and driving those changes through adoption.
• Excellent written and verbal communication; able to influence senior stakeholders, hold a line on scope or timeline with empathy, and adapt communication for technical, GTM, and customer audiences.

It's a Bonus if You...

• Experience with SQL, Excel/Sheets, and BI or product analytics tools such as Hex or Pendo for pulling and interpreting launch data directly.
• Experience using AI/LLM tools to improve research, synthesis, documentation, reporting, workflow automation, or decision support.
• Cannabis, regulated industry, or other multi-segment (SMB / Mid-Market / Enterprise) GTM experience.
• Background working in or alongside a Revenue Operations function structured around the full customer lifecycle.

You'll Get...

• Full medical benefits including dental and vision plans to ensure you always have the best care.
• Equity packages in the form of stock options to all employees.
• Technology (hardware, software, reading materials, etc..) allowance
• Flexible vacation and sick days