Brand Director, Rise

The Role

Responsibilities

• Working with key stakeholders, you will lead the development of all national campaigns and activations. Including the development of all campaign assets for all channels, working with cross-functional partners to make sure that assets meet channel needs

• Manages the development and execution of ROI driven omni-channel marketing campaigns that drive increased traffic, new shopper acquisition and other KPIs as defined through commercial planning process.

• Support regional teams with the translation of national commercial strategies into regional or location specific programing needs, ensuring continuity of brand expression.

• Works cross-functionally with eCommerce team to influence CRM, loyalty and blog marketing programs to execute promotional/commercial plans.

• Working with the RISE Creative Team and internal cross-functional teams, manage the creation of national communications.

• Own the national promotional calendar, coordinating with cross-functional teams to balance business needs with brand desires

• Working with internal and external public relations, media planning and social media teams to drive national activation awareness and traffic with new customers.

• Lead marketing national activation budgeting process, maximizing efficiency of spend while leaning into emerging opportunities where appropriate. Own RISE brand marketing budget.

• Develop internal communications that energize partners in the field and retail operations, gaining buy-in and support of national programming priorities.

• You will leads the in-store communications customer journey and channel strategy ensuring customer and patient communications achieve revenue, product education and community engagement goals.

• Lead communication strategies for all in-store digital, print and team member touchpoints, partnering with cross-functional and local teams to ensure the right message is communicated to the right customer at the right time.

• Lead marketing for strategic initiatives like NSOs, M&A, Patient acquisition or other retail priorities

• Manage RISE brand team members

• Lead the development of all RISE merch, including team uniforms, promotional POS & merch, and sellable consumer items

Qualifications

• Bachelor's degree required; Master's degree preferred in relevant field (Marketing, Business, Management, etc.)

• 5+ years of progressive marketing and/or brand management experience in Retail, Restaurant, Hospitality or CPG industries.

• Shopper marketing or multi-unit expertise leading direct to consumer revenue generation programming a plus.

• 2+ years paid media strategy and planning; accountable for a budget.

• Proven team builder, leader, and talent developer. You have experience recruiting and developing talent.

• Start-up experience is ideal, but not required. Must demonstrate an ability to adapt to fast paced, highly dynamic business environments.

• Must be able to thrive in a highly matrixed organization constantly adapting to shifting industry and organizational business needs.

• Highly motivated, self-directed, innovative , and able to work independently or among teams with keen judgement, common sense and resourcefulness.

• Concrete experience managing complex projects and programs that have heavy dependencies requiring strong leadership to align multiple teams and stakeholders.

• Ability to flex between high-level strategic thinking and tactical project management. You can paint a picture but are also willing to roll up your sleeves to make it happen.

• Analytical and commercially minded. You can translate insights and data into actionable strategies and go-to-market plans that translate into meaningful business impact.

• Superior verbal and written communications skills. You can manage up as well as you can down, distilling complex ideas and recommendations into clearly understood narratives.

• Passion for all things retail. You bring an excitement that rallies others to join your cause.

• Operates with a high level of professionalism and integrity, including dealing with confidential information

• Must understand and comply with the rules, regulations, policies, and procedures of GTI

• Must have a solid understanding, or passion to further your understanding and knowledge of Marijuana laws, rules and regulations.

Additional Requirements

• Travel up to 30%
• Must pass any and all required background checks
• Must be and remain compliant with all legal or company regulations for working in the industry
• Must possess valid driver's license
• Must be a minimum of 21 years of age
• Must be approved b y state badging agency to work in cannabis industry

Calling all curious, collaborative, compassionate, boundary-pushing, trustworthy stewards: There’s a place for you.

People are everything at Green Thumb. Some of us nurture plants while others pore over legal documents or open new stores. A few things we have in common? We’re stewards of the plant, a happy and humble bunch and genuinely love what we do.