Brand Manager, Activation: RYTHM

The Role

This is a hybrid position and requires onsite work at our Chicago HQ office. This is not a 9am-5pm job. Hours will vary as events may take place at night and on weekends.

Responsibilities

• Work directly with leadership team to strategize and execute on RYTHM activations + awareness campaigns.
• Develop and execute brand partnerships strategy in partnership with Senior Brand Lead + other members of the marketing org.
• Develop, implement and manage annual brand plans in conjunction with Senior Brand Lead and Green Thumb's long-term strategic plan, including brand positioning, product strategy, consumer and trade communications and promotions, and new product development.
• Explore the media landscape for the cannabis category and pilot breakthrough communications programs to drive our brands forward.
• Oversee venue-based partnerships and brand activations, collaborating with sales and events teams to execute and optimize brand experiences.
• Help develop and support brand campaigns through the lens of artist partnerships, brand collabs, influencers, venue relationships etc.
• Manage internal creative and external agencies, along with collaborating with regional, local, and retail marketing teams and partners to develop best in class marketing campaigns, promotions, and partnerships.
• Co-produce RYTHM content; build and execute go-to-market strategy with said content.
• Develop brand activation strategy and be able to travel and execute activations in key markets.
• Support consumer and trade communications and promotions, including coordination with sales, retail, field marketing, and partners.
• Establish and maintain brand budgets and key performance indicators that ensure brand health and growth targets are achieved effectively and efficiently.
• Ensure that all elements of brand foundations and visual identity standards are kept intact.
• Coach, develop, and manage a team of Assistant Brand Manager(s), Social Media Manger and/or Marketing Coordinator(s), pending team structure.

Qualifications

• 5+ years of progressive business experience with at least 3+ years in brand/marketing roles; lifestyle or similar experience preferred.
• Experience working cross-functionally to translate brand strategies into company behaviors and company communications.
• Ability to leverage critical consumer and business insights to inform brand plans.
• Experience leading brand/experiential activations.
• Strong attention to detail and comfort with ambiguity.
• Ability to work cross-functionally with operations, finance, and sales.
• Experience directing and collaborating with internal and external partners (e.g., brand strategy, package design, research and promotion agencies) for brand development and execution.
• Demonstrated skill in leading strong cross-functional teams.
• Demonstrated success in an early stage and or rapidly growing business.
• Exceptional organization and project management skills
• Bachelor's degree in Marketing, Business, Management or a related field preferred
• Strong writing, presentation, and verbal communication skills
• Demonstrated interest in and passion for cannabis.
• Demonstrated interest in and passion for lifestyle brandingand/or similarfield.

Additional Requirements

• Must pass any and all required background checks
• Must be and remain compliant with all legal or company regulations for working in the industry
• Must possess valid driver's license
• Must be a minimum of 21 years of age
• Must be approved b y state badging agency to work in cannabis industry

Calling all curious, collaborative, compassionate, boundary-pushing, trustworthy stewards: There’s a place for you.

People are everything at Green Thumb. Some of us nurture plants while others pore over legal documents or open new stores. A few things we have in common? We’re stewards of the plant, a happy and humble bunch and genuinely love what we do.