Beverage Territory Manager, Florida

The Role

The territory for this position is the state of Florida. The travel expectation is 75-100%.

Responsibilities

• Develop and execute a comprehensive territory plan to grow the Señorita brand today and broader beverage portfolio over time
• Analyze market trends, consumer behaviors, and competitive landscapes to identify growth opportunities
• Establish sales targets and performance metrics to track success
• Manage distributor planning and coordination to ensure strong execution in market and aligned goals

• Act as the face of the Señorita brand in your territory, hitting the streets to build strong relationships with on and off-premise retail partners, hemp retailers, and key stakeholders
• Drive sales through product placement, promotions, and education within target accounts
• Secure new accounts and expand distribution within your assigned region

• Be an expert on the Señorita brand and the hemp-derived legal THC beverage category, educating retailers and consumers on the benefits and unique qualities of the product
• Develop and implement marketing initiatives and in-store activations to boost brand visibility

• Serve as the "feet on the street" by visiting accounts, conducting tastings, and ensuring excellent shelf presence
• Coordinate inventory and ensure sufficient stocking levels to support growth plan and in-market programming
• Work closely with internal teams to refine strategies based on field feedback

• Lay the groundwork for future team growth, contributing to the hiring and training of additional sales and marketing personnel as the business and team grows
• Mentor and support team members as the territory expands

Qualifications

• Proven Sales Experience: 2+ years in a Territory Manager role, preferably in the alcohol beverage industry.
• Entrepreneurial Spirit: Self-motivated and self-sufficient, with a hunger to win and the ability to work independently in a startup environment.
• Strategic & Tactical Skills: Capable of both developing a strategic plan and executing it on the ground.
• Relationship-Builder: Strong communication and interpersonal skills, with a knack for building trust and rapport with clients and partners.
• Knowledge of Emerging Markets: Familiarity with the regulatory landscape of alcohol beverage and/or hemp-derived legal THC products is a plus.
• Passion for Innovation: Excited to champion a new category and educate consumers about the product.
• Resilience & Resourcefulness: Scrappy, adaptable, and ready to overcome challenges in a competitive industry.

Additional Requirements

• Must pass any and all required background checks
• Must be and remain compliant with all legal or company regulations for working in the industry
• Must possess valid driver's license
• Must be a minimum of 21 years of age

Calling all curious, collaborative, compassionate, boundary-pushing, trustworthy stewards: There’s a place for you.

People are everything at Green Thumb. Some of us nurture plants while others pore over legal documents or open new stores. A few things we have in common? We’re stewards of the plant, a happy and humble bunch and genuinely love what we do.