Assistant Brand Manager

This is a hybrid position and requires onsite work at our Chicago HQ office 2 days per week.

The Role

Responsibilities

Strategy:

• Maintain intelligence on the market dynamics, including competitive landscape, market share, and environmental factors impacting GTI's optimal product portfolio for assigned categories .

• Support the continued optimization of our innovation processes and systems .

Execution:

• A ssist development of the cross-functional business case s to validate new product ideas .
• Support the cross-functional development of new formulations , including develop ment of the technical brief, coordination of relevant internal and consumer sampling plans , and getting . approvals from key stakeholders.
• Support the cross-functional development of new packaging structures, including the briefing process , partnership with the packaging team, and approvals with key stakeholders.
• Support the packaging artwork development process for all market expansion projects.
• Manage all packaging workflows through our internal quality control system.
• Understand all state-specific regulations impacting formulations and packaging for clear guidance to both our R&D and creative/packaging partners prior to transition to local compliance resources .

Qualifications

• Exceptional organization and project management skills; strong attention to detail is a must .
• Bachelor's degree in marketing , o perations, or a related field.
• 1-3 + years of progressive business experience ; cannabis or CPG experience is a plus.
• Strong analytical skills and comfort with numbers.
• Strong writing, presentation, and verbal communication skills .
• Comfortable with ambiguity and able to effectively prioritize and pivot in a fast-paced environment.
• Strong product acumen ; cannabis knowledge is a plus .
• Bachelor's degree in marketing, operations, or a related field preferred.

Additional Requirements

• Must pass any and all required background checks
• Must be and remain compliant with all legal or company regulations for working in the industry
• Must be a minimum of 21 years of age

Calling all curious, collaborative, compassionate, boundary-pushing, trustworthy stewards: There’s a place for you.

People are everything at Green Thumb. Some of us nurture plants while others pore over legal documents or open new stores. A few things we have in common? We’re stewards of the plant, a happy and humble bunch and genuinely love what we do.